基金会雪茄品牌Metapa重新推出Aksum

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基金会雪茄品牌Metapa重新推出Aksum 2024年2月21日|通过 加勒特拉特尔idge 分享 照片/基金会雪茄公司 Foundation Cigar Co. 仅仅在零售商货架上短暂亮相后,就对其 Metapa 雪茄进行了改造。最初的

基金会雪茄品牌Metapa重新推出Aksum

 
2024年2月21日 | 通过加勒特·拉特尔idge
分享
Foundation Cigars Rebrands Metapa, Introduces Aksum
照片/基金会雪茄公司

Foundation Cigar Co. 仅仅在零售商货架上短暂亮相后,就对其Metapa雪茄进行了改造。最初的包装设计致敬了著名的尼加拉瓜诗人鲁本·达里奥,特别提到了他的家乡。但现在,Foundation将Metapa改为Aksum,从圣经的角度出发,关注历史中失落的珍贵遗物之一——约柜。雪茄有了新的名字和新的包装设计,但雪茄本身保持不变,包括配方、尺寸、盒型以及产地。

新品牌名Aksum,指的是位于现今埃塞俄比亚的阿克苏姆王国。根据当地传说,所罗门王和示巴女王之子梅内利克一世将约柜带到了阿克苏姆。同样的理论认为,正是在阿克苏姆王国时期,约柜被安放在此地。现在,品牌形象以曾经担任阿克苏姆总督的拉斯·马孔内为特色,他被认为是埃塞俄比亚帝国最伟大的领袖之一。

虽然品牌名称和标志都换了,但重新设计后的颜色方案几乎是一样的。

Aksum

至于重新定位背后的原因,基金会将其归咎于知识产权方面的一个复杂问题。“不幸的是,商标出了问题,我们决定重新定位并继续前进,”所有者Nick Melillo说。

像梅塔帕一样,阿克苏姆也将以马杜罗和克拉拉两种版本常规生产。雪茄有四种,软压尺寸:罗布斯托(Robusto),长5英寸,直径50环规($15.50);科罗纳戈达(Corona Gorda),长5 1/2英寸,直径48环规($14.50);托罗(Toro),长6英寸,直径52环规($16.50);以及双科罗纳(Double Corona),长7英寸,直径54环规($18)。价格保持不变,所有尺寸都以10支雪茄一盒的形式包装。

这款混合型雪茄的包装纸来自厄瓜多尔苏门答腊,烟芯叶是康涅狄格州的阔叶烟叶,填充料则产自尼加拉瓜的埃斯特利和哈拉帕。这款雪茄由尼加拉瓜的A.J. Fernandez制作。

阿克斯姆将于本周末开始向零售商发货。这些雪茄也将亮相于3月份在拉斯维加斯举行的PCA贸易展上。


Foundation Cigars Rebrands Metapa, Introduces Aksum
Feb 21, 2024 | By Garrett Rutledge
Share
Foundation Cigars Rebrands Metapa, Introduces AksumPhotos/Foundation Cigar Co.
After just a brief stint on the shelves of retailers, Foundation Cigar Co. is giving its Metapa cigar a makeover. The original branding paid homage to the famed Nicaraguan poet Rubén Darío, with specific reference to his hometown. But now, Foundation is changing Metapa to Aksum, taking on a biblical angle, with a focus on one of history’s long-lost relics, the Ark of the Covenant. The cigars have a new name and a new face on the bands, but the cigars themselves will stay the same, including the blend, sizes, box size and where they’re made.
 
The new brand name, Aksum, refers to the Aksumite Kingdom, an ancient civilization located in present-day Ethiopia. According to local legend, the Ark of the Covenant was brought to Aksum by Menelik the First, the son of King Solomon and the Queen of Sheba. The same theory posits that it was here, under the Aksumite Kingdom, where the Ark of the Covenant was laid to rest. The brand imagery now features Ras Makonnen, once the governor of Aksum, who is considered one of the great leaders of the Ethiopian Empire. 
 
While the brand name and the face are different, the color scheme on the bands is just about the same after the rebranding.
 
Aksum
As for the reasoning behind the decision to rebrand, Foundation chalked the matter up to a complication regarding the intellectual property. “Unfortunately, there was an issue with the trademark, and we decided to rebrand and move forward,” says owner Nick Melillo.
 
Like Metapa, Aksum will be a regular production line available in both Maduro and Claro versions. The cigars come in four, soft-pressed sizes: Robusto, measuring 5 inches by 50 ring gauge ($15.50); Corona Gorda, 5 1/2 by 48 ($14.50); Toro, 6 by 52 ($16.50); and Double Corona, 7 by 54 ($18). Even the prices remain unchanged, and all sizes are packed in boxes of 10 cigars.
 
The blend still features an Ecuador Sumatra wrapper with Connecticut broadleaf binder and Nicaraguan fillers grown in Estelí and Jalapa. The cigars are made in Nicaragua by A.J. Fernandez. 
 
Aksum will begin shipping to retailers later this week. The cigars will also be on display at the PCA Trade Show, coming this March in Las Vegas.
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基金会雪茄品牌Metapa重新推出Aksum

未知2025-07-29 20:40阅读:

基金会雪茄品牌Metapa重新推出Aksum 2024年2月21日|通过 加勒特拉特尔idge 分享 照片/基金会雪茄公司 Foundation Cigar Co. 仅仅在零售商货架上短暂亮相后,就对其 Metapa 雪茄进行了改造。最初的

基金会雪茄品牌Metapa重新推出Aksum

 
2024年2月21日 | 通过加勒特·拉特尔idge
分享
Foundation Cigars Rebrands Metapa, Introduces Aksum
照片/基金会雪茄公司

Foundation Cigar Co. 仅仅在零售商货架上短暂亮相后,就对其Metapa雪茄进行了改造。最初的包装设计致敬了著名的尼加拉瓜诗人鲁本·达里奥,特别提到了他的家乡。但现在,Foundation将Metapa改为Aksum,从圣经的角度出发,关注历史中失落的珍贵遗物之一——约柜。雪茄有了新的名字和新的包装设计,但雪茄本身保持不变,包括配方、尺寸、盒型以及产地。

新品牌名Aksum,指的是位于现今埃塞俄比亚的阿克苏姆王国。根据当地传说,所罗门王和示巴女王之子梅内利克一世将约柜带到了阿克苏姆。同样的理论认为,正是在阿克苏姆王国时期,约柜被安放在此地。现在,品牌形象以曾经担任阿克苏姆总督的拉斯·马孔内为特色,他被认为是埃塞俄比亚帝国最伟大的领袖之一。

虽然品牌名称和标志都换了,但重新设计后的颜色方案几乎是一样的。

Aksum

至于重新定位背后的原因,基金会将其归咎于知识产权方面的一个复杂问题。“不幸的是,商标出了问题,我们决定重新定位并继续前进,”所有者Nick Melillo说。

像梅塔帕一样,阿克苏姆也将以马杜罗和克拉拉两种版本常规生产。雪茄有四种,软压尺寸:罗布斯托(Robusto),长5英寸,直径50环规($15.50);科罗纳戈达(Corona Gorda),长5 1/2英寸,直径48环规($14.50);托罗(Toro),长6英寸,直径52环规($16.50);以及双科罗纳(Double Corona),长7英寸,直径54环规($18)。价格保持不变,所有尺寸都以10支雪茄一盒的形式包装。

这款混合型雪茄的包装纸来自厄瓜多尔苏门答腊,烟芯叶是康涅狄格州的阔叶烟叶,填充料则产自尼加拉瓜的埃斯特利和哈拉帕。这款雪茄由尼加拉瓜的A.J. Fernandez制作。

阿克斯姆将于本周末开始向零售商发货。这些雪茄也将亮相于3月份在拉斯维加斯举行的PCA贸易展上。


Foundation Cigars Rebrands Metapa, Introduces Aksum
Feb 21, 2024 | By Garrett Rutledge
Share
Foundation Cigars Rebrands Metapa, Introduces AksumPhotos/Foundation Cigar Co.
After just a brief stint on the shelves of retailers, Foundation Cigar Co. is giving its Metapa cigar a makeover. The original branding paid homage to the famed Nicaraguan poet Rubén Darío, with specific reference to his hometown. But now, Foundation is changing Metapa to Aksum, taking on a biblical angle, with a focus on one of history’s long-lost relics, the Ark of the Covenant. The cigars have a new name and a new face on the bands, but the cigars themselves will stay the same, including the blend, sizes, box size and where they’re made.
 
The new brand name, Aksum, refers to the Aksumite Kingdom, an ancient civilization located in present-day Ethiopia. According to local legend, the Ark of the Covenant was brought to Aksum by Menelik the First, the son of King Solomon and the Queen of Sheba. The same theory posits that it was here, under the Aksumite Kingdom, where the Ark of the Covenant was laid to rest. The brand imagery now features Ras Makonnen, once the governor of Aksum, who is considered one of the great leaders of the Ethiopian Empire. 
 
While the brand name and the face are different, the color scheme on the bands is just about the same after the rebranding.
 
Aksum
As for the reasoning behind the decision to rebrand, Foundation chalked the matter up to a complication regarding the intellectual property. “Unfortunately, there was an issue with the trademark, and we decided to rebrand and move forward,” says owner Nick Melillo.
 
Like Metapa, Aksum will be a regular production line available in both Maduro and Claro versions. The cigars come in four, soft-pressed sizes: Robusto, measuring 5 inches by 50 ring gauge ($15.50); Corona Gorda, 5 1/2 by 48 ($14.50); Toro, 6 by 52 ($16.50); and Double Corona, 7 by 54 ($18). Even the prices remain unchanged, and all sizes are packed in boxes of 10 cigars.
 
The blend still features an Ecuador Sumatra wrapper with Connecticut broadleaf binder and Nicaraguan fillers grown in Estelí and Jalapa. The cigars are made in Nicaragua by A.J. Fernandez. 
 
Aksum will begin shipping to retailers later this week. The cigars will also be on display at the PCA Trade Show, coming this March in Las Vegas.