Te Amo Attempts 东山再起

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Te Amo Attempts东山再起 2024年2月16日|通过 大卫萨沃纳 分享 照片/美国阿尔塔迪斯 阿尔塔迪斯美国公司(Altadis U.S.A.)推出了Te Amo的新版本,这是一种墨西哥雪茄,曾经是烟草行业最著名的

Te Amo Attempts 东山再起

 
2024年2月16日 | 通过大卫·萨沃纳
分享
Te Amo Attempts A Comeback
照片/美国阿尔塔迪斯

阿尔塔迪斯美国公司(Altadis U.S.A.)推出了Te Amo的新版本,这是一种墨西哥雪茄,曾经是烟草行业最著名的品牌之一,但在过去的20年里遭遇了困难时期。这些雪茄仍然在墨西哥生产,并且仍然由Turrent家族制造,但新版本有几个不同之处,尤其是外观。

首先,这个品牌失去了它的连字符,因为它最初被称为Te-Amo,西班牙语意为“我爱你”。经典的Te-Amo盒子上装饰着斗牛士与公牛对峙的图像,这项运动如今并不像多年前那样受欢迎。新的Te Amo雪茄装饰着华丽的金色、白色和绿色带子,标语是“原始的圣安德烈斯山谷雪茄”。

这款混合型香烟仍然全部是墨西哥烟草,但是品种已经发生了变化。Altadis产品能力副总裁Rafael Nodal表示:“这是独一无二的,因为它全都是墨西哥烟草。”烟纸和原来的不一样。“这是一种在墨西哥的哈瓦那种子,种植在山谷里。”

如今,现代烟民们已经无法得到足够的墨西哥烟草了,但他们似乎已经失去了对墨西哥雪茄的品味。曾经有一段时间,墨西哥雪茄在雪茄行业中是佼佼者。早在1997年,就有超过2600万支在墨西哥卷制的雪茄被美国进口。然而今天,根据美国雪茄协会的数据,每年运往美国的墨西哥制造的高端雪茄数量不到10万支,仅占市场的不到百分之一。

Te Amo

回溯到20世纪70年代,Te-Amo品牌似乎无处不在。诺德尔说:“它在东北部特别受欢迎。”全墨西哥雪茄在当时相当大胆,而且价格实惠。

诺达尔说,Te-Amo是一个先驱。“这个尺寸的圆环的名字来自Te-Amo——它是第一个使用‘圆环’的品牌。他们的标志是一头公牛(西班牙语中的圆环),这就是圆环名字的由来。它确实对行业产生了巨大的影响,非常之高,此外,Te-Amo从一开始就是一个工薪阶层的雪茄。这是一个蓝领阶层的雪茄,价格非常合理,而且非常好。”

该品牌在美国的货架空间已经减少,现在Altadis希望将Te Amo重新带回雪茄店的水槽里,尽管这不是Altadis第一次尝试复兴该品牌。你可能还记得十多年前推出的Te-Amo Revolution,它在Cigar Aficionado上获得了好评,甚至出现在我们的Top 25列表中,但Altadis还是回到了起点。

“在疫情期间,我们开始与亚历杭德罗·特伦特尔合作开发新一代的Te Amo,”诺达尔说。“我们认为它需要以不同的形式重新引入,一个更现代的外观和一个更当代的外观。”

诺达尔说,这个项目已经进行了三年多的时间。“我们想要制作一款世界级的雪茄。这是我们非常自豪的事情。”这次发布将是全球性的,尽管Altadis在美国拥有这个品牌,但诺达尔说,Turrents在其他国家拥有它。

这并不意味着Te-Amo的原始版本和其他版本的终结,它们仍将销售。

新款Te Amo有三种尺寸,虽然它并不像原来的产品那样便宜,但每支售价在9.43美元到11.52美元之间,在当今的香烟市场来说还算合理。Toro长度为6英寸,环径为52,建议零售价为10.18美元。Magnum长度为6英寸,环径为60,售价为11.52美元。Robusto的长度为5英寸,环径为54,售价为9.43美元。

发货几周前就开始了。请关注即将出版的《雪茄内幕》杂志上关于新尺寸的评论。

Te Amo Attempts A Comeback
Feb 16, 2024 | By David Savona
Share
Te Amo Attempts A ComebackPhotos/Altadis U.S.A.
Altadis U.S.A. has created a new version of Te Amo, a Mexican cigar that once was one of the most famous cigar brands brands in the industry, but one that has fallen on tough times over the past 20 years. The cigars are still made in Mexico and still made by the Turrent family, but several things are different about the new release, especially the look. 
 
First, the brand has lost its hyphen, as it was originally known as Te-Amo, Spanish for “I love you.” Classic Te-Amo boxes were adorned with the image of a matador facing off with a bull, a sport that is not as embraced today as it was years ago. The new Te Amo cigars are adorned with regal gold, white and green bands, with the tagline “The original San Andrés Valley cigar.” 
 
The blend is still all Mexican, but the varietals have changed. “It’s unique because it’s all Mexican tobacco,” says Rafael Nodal, vice president of product capability for Altadis. The wrapper is not the same as the original. “This is a Habano seed grown in Mexico, in the Valley.”
 
Modern-day smokers cannot get enough Mexican tobacco, but they seem to have lost their taste for Mexican cigars. There was a time when Mexican cigars were a powerhouse in the cigar industry. Back in 1997, more than 26 million cigars that were rolled in Mexico were imported by the United States. Today, Mexican-made premium cigars account for fewer than 100,000 cigars a year shipped to the United States, according to Cigar Association of America numbers, less than one percent of the market. 
 
Te Amo
Going back to the 1970s, the Te-Amo brand seemed to be just about everywhere. “It was especially strong in the northeast,” says Nodal. The all-Mexican cigars were fairly bold for the time and were a bargain. 
 
Te-Amo was a pioneer, says Nodal. “The name of the size toro came from Te-Amo—it was the first brand to use ‘toro.’ Their logo was a bull [which is toro in Spanish] and that’s where the name toro came from. It has really had an impact on the industry, incredibly high, and in addition, Te-Amo was from the beginning a working-man’s cigar. This was a blue-collar cigar, at an excellent price, and very good.”
 
The brand itself lost shelf space in the United States, and now Altadis is hoping to bring Te Amo back to cigar-store humidors, although this is not Altadis’ first attempt to resurrect the brand. You might recall Te-Amo Revolution, introduced more than a decade ago. It scored well with Cigar Aficionado, and even appeared on our Top 25 list, but Altadis went back to the drawing board.
 
“During the pandemic we started working with Alejandro Turrent on the new generation of Te Amo,” Nodal says. “We thought it needed to be reintroduced in a different format, a more modern look and a more contemporary look.” 
 
The project has been in the works more than three years, says Nodal. “We wanted to do a world-class cigar. This is something that we are extremely proud of.” The launch will be worldwide, and while Altadis owns the brand in the United States, says Nodal, the Turrents own it in the rest of the world.
 
This doesn’t mean an end to the original and other versions of Te-Amo, which will still be sold.
 
The new Te Amo comes in three sizes, and while it’s not quite the bargain the original was known for, it sells for $9.43 to $11.52 per cigar, fairly reasonable in today’s inflated cigar world. The Toro is 6 inches long by 52 ring gauge, and has a suggested retail price of $10.18. The Magnum is 6 by 60, and sell for $11.52. The Robusto, which is 5 by 54, is $9.43. 
 
Shipments began a few weeks ago. Look for a review of the new sizes in an upcoming issue of Cigar Insider.
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Te Amo Attempts 东山再起

未知2025-07-29 20:39阅读:

Te Amo Attempts东山再起 2024年2月16日|通过 大卫萨沃纳 分享 照片/美国阿尔塔迪斯 阿尔塔迪斯美国公司(Altadis U.S.A.)推出了Te Amo的新版本,这是一种墨西哥雪茄,曾经是烟草行业最著名的

Te Amo Attempts 东山再起

 
2024年2月16日 | 通过大卫·萨沃纳
分享
Te Amo Attempts A Comeback
照片/美国阿尔塔迪斯

阿尔塔迪斯美国公司(Altadis U.S.A.)推出了Te Amo的新版本,这是一种墨西哥雪茄,曾经是烟草行业最著名的品牌之一,但在过去的20年里遭遇了困难时期。这些雪茄仍然在墨西哥生产,并且仍然由Turrent家族制造,但新版本有几个不同之处,尤其是外观。

首先,这个品牌失去了它的连字符,因为它最初被称为Te-Amo,西班牙语意为“我爱你”。经典的Te-Amo盒子上装饰着斗牛士与公牛对峙的图像,这项运动如今并不像多年前那样受欢迎。新的Te Amo雪茄装饰着华丽的金色、白色和绿色带子,标语是“原始的圣安德烈斯山谷雪茄”。

这款混合型香烟仍然全部是墨西哥烟草,但是品种已经发生了变化。Altadis产品能力副总裁Rafael Nodal表示:“这是独一无二的,因为它全都是墨西哥烟草。”烟纸和原来的不一样。“这是一种在墨西哥的哈瓦那种子,种植在山谷里。”

如今,现代烟民们已经无法得到足够的墨西哥烟草了,但他们似乎已经失去了对墨西哥雪茄的品味。曾经有一段时间,墨西哥雪茄在雪茄行业中是佼佼者。早在1997年,就有超过2600万支在墨西哥卷制的雪茄被美国进口。然而今天,根据美国雪茄协会的数据,每年运往美国的墨西哥制造的高端雪茄数量不到10万支,仅占市场的不到百分之一。

Te Amo

回溯到20世纪70年代,Te-Amo品牌似乎无处不在。诺德尔说:“它在东北部特别受欢迎。”全墨西哥雪茄在当时相当大胆,而且价格实惠。

诺达尔说,Te-Amo是一个先驱。“这个尺寸的圆环的名字来自Te-Amo——它是第一个使用‘圆环’的品牌。他们的标志是一头公牛(西班牙语中的圆环),这就是圆环名字的由来。它确实对行业产生了巨大的影响,非常之高,此外,Te-Amo从一开始就是一个工薪阶层的雪茄。这是一个蓝领阶层的雪茄,价格非常合理,而且非常好。”

该品牌在美国的货架空间已经减少,现在Altadis希望将Te Amo重新带回雪茄店的水槽里,尽管这不是Altadis第一次尝试复兴该品牌。你可能还记得十多年前推出的Te-Amo Revolution,它在Cigar Aficionado上获得了好评,甚至出现在我们的Top 25列表中,但Altadis还是回到了起点。

“在疫情期间,我们开始与亚历杭德罗·特伦特尔合作开发新一代的Te Amo,”诺达尔说。“我们认为它需要以不同的形式重新引入,一个更现代的外观和一个更当代的外观。”

诺达尔说,这个项目已经进行了三年多的时间。“我们想要制作一款世界级的雪茄。这是我们非常自豪的事情。”这次发布将是全球性的,尽管Altadis在美国拥有这个品牌,但诺达尔说,Turrents在其他国家拥有它。

这并不意味着Te-Amo的原始版本和其他版本的终结,它们仍将销售。

新款Te Amo有三种尺寸,虽然它并不像原来的产品那样便宜,但每支售价在9.43美元到11.52美元之间,在当今的香烟市场来说还算合理。Toro长度为6英寸,环径为52,建议零售价为10.18美元。Magnum长度为6英寸,环径为60,售价为11.52美元。Robusto的长度为5英寸,环径为54,售价为9.43美元。

发货几周前就开始了。请关注即将出版的《雪茄内幕》杂志上关于新尺寸的评论。

Te Amo Attempts A Comeback
Feb 16, 2024 | By David Savona
Share
Te Amo Attempts A ComebackPhotos/Altadis U.S.A.
Altadis U.S.A. has created a new version of Te Amo, a Mexican cigar that once was one of the most famous cigar brands brands in the industry, but one that has fallen on tough times over the past 20 years. The cigars are still made in Mexico and still made by the Turrent family, but several things are different about the new release, especially the look. 
 
First, the brand has lost its hyphen, as it was originally known as Te-Amo, Spanish for “I love you.” Classic Te-Amo boxes were adorned with the image of a matador facing off with a bull, a sport that is not as embraced today as it was years ago. The new Te Amo cigars are adorned with regal gold, white and green bands, with the tagline “The original San Andrés Valley cigar.” 
 
The blend is still all Mexican, but the varietals have changed. “It’s unique because it’s all Mexican tobacco,” says Rafael Nodal, vice president of product capability for Altadis. The wrapper is not the same as the original. “This is a Habano seed grown in Mexico, in the Valley.”
 
Modern-day smokers cannot get enough Mexican tobacco, but they seem to have lost their taste for Mexican cigars. There was a time when Mexican cigars were a powerhouse in the cigar industry. Back in 1997, more than 26 million cigars that were rolled in Mexico were imported by the United States. Today, Mexican-made premium cigars account for fewer than 100,000 cigars a year shipped to the United States, according to Cigar Association of America numbers, less than one percent of the market. 
 
Te Amo
Going back to the 1970s, the Te-Amo brand seemed to be just about everywhere. “It was especially strong in the northeast,” says Nodal. The all-Mexican cigars were fairly bold for the time and were a bargain. 
 
Te-Amo was a pioneer, says Nodal. “The name of the size toro came from Te-Amo—it was the first brand to use ‘toro.’ Their logo was a bull [which is toro in Spanish] and that’s where the name toro came from. It has really had an impact on the industry, incredibly high, and in addition, Te-Amo was from the beginning a working-man’s cigar. This was a blue-collar cigar, at an excellent price, and very good.”
 
The brand itself lost shelf space in the United States, and now Altadis is hoping to bring Te Amo back to cigar-store humidors, although this is not Altadis’ first attempt to resurrect the brand. You might recall Te-Amo Revolution, introduced more than a decade ago. It scored well with Cigar Aficionado, and even appeared on our Top 25 list, but Altadis went back to the drawing board.
 
“During the pandemic we started working with Alejandro Turrent on the new generation of Te Amo,” Nodal says. “We thought it needed to be reintroduced in a different format, a more modern look and a more contemporary look.” 
 
The project has been in the works more than three years, says Nodal. “We wanted to do a world-class cigar. This is something that we are extremely proud of.” The launch will be worldwide, and while Altadis owns the brand in the United States, says Nodal, the Turrents own it in the rest of the world.
 
This doesn’t mean an end to the original and other versions of Te-Amo, which will still be sold.
 
The new Te Amo comes in three sizes, and while it’s not quite the bargain the original was known for, it sells for $9.43 to $11.52 per cigar, fairly reasonable in today’s inflated cigar world. The Toro is 6 inches long by 52 ring gauge, and has a suggested retail price of $10.18. The Magnum is 6 by 60, and sell for $11.52. The Robusto, which is 5 by 54, is $9.43. 
 
Shipments began a few weeks ago. Look for a review of the new sizes in an upcoming issue of Cigar Insider.